Cusa Tea Expands into Coffee
Cusa Tea Expands into Cusa Tea and Coffee with Launch of World’s First Cold-Brew Instant Coffee
BOULDER, CO. – Cusa Tea announces a major category expansion with the launch of Cusa Coffee. Made with the same cold-brew, evaporative dehydration technology as their tea products, Cusa Coffee is brining cold-brew into the instant category. Seven instant packets come in every box, and makes an 8 ounce cup of perfectly steeped coffee in under 3 seconds. They are launching Light Roast, Medium Roast and Dark Roast in April 2020, followed by several more flavors in the summer. Cusa Coffee can be enjoyed hot or cold and will dissolve in seconds.
“This whole project started when a local coffee roaster, who had tasted my tea and was really impressed, asked me if we had the ability to do coffee as well.” Said Jim Lamancusa, Cusa Tea’s founder and CEO. “After some slight modifications to the process, we were able to produce a cold-brewed coffee that tastes better than any instant coffee on the market, and I would put it up against most of your specialty premium dripped coffee as well.”
Lamancusa continues, “As with our tea products, there are two critical parts to make an amazing cup of coffee. First is sourcing the best beans from the best plantations. I searched far and wide and found an incredible Arabica bean plantation that not only grows amazing beans but is also a fully regenerative agriculture farm and is Rainforest Alliance certified. Second our patented process for creating the dehydrated coffee. We first cold-brew the coffee for 6-8 hours. Then we strain out the coffee beans and move the liquid coffee into a evaporative dehydration machine that slowly allows the water to evaporate from the coffee, but leaves all the flavor, aroma, and taste of the coffee. This cold-brew process produces an incredibly smooth cup of coffee that is devoid of the typical bitterness, acidity and burnt flavor that is in all other instant coffees.”
Cusa Coffee is available for purchase online at cusatea.com and Amazon.com. They also have a free sample pack program where consumer can try any of their caffeinated tea, herbal tea, or coffee products for the small cost of shipping and handling.
About Cusa Tea
Cusa Tea and Coffee is the world’s first cold-brew instant tea and coffee company. They uses only high-quality, premium, USDA Organic certified teas, coffee, fruits, and herbs which they then cold-steep using a revolutionary technology. This process reduces the waste and chemical preservatives found in most ready-to-drink teas, so that tea and coffee drinkers can enjoy an instantaneous, premium tea or coffee at any time. Current flavors include Organic English Breakfast, Organic Green Tea, Organic Oolong, Mango Green, Lemon Black, Chai, Peach Green, Everyday Wellness, Immune Boost, Slim Savvy, Deep Doze, and Mellow Movement. For more information about Cusa Tea and Coffee, please visit cusatea.com or find us on Facebook and Instagram (@cusatea).