FUL Foods

What is Ful Foods?

FUL sells natural blue and green colors based on novel processing and extraction of pigment from spirulina. Spirulina is a blue-green microalgae long embraced for its health benefits. It contains phycocyanin, a vibrant blue protein that has been linked to antioxidant properties and other health benefits. Performance is similar to key synthetic colors like Blue Dye No, 1 (“Brilliant Blue”) and advantaged to other natural colors in terms of stability and cost in use. 

Consumer trends and FDA regulatory action to ban artificial colors have placed pressure on food companies to remove these ingredients from food products. Many have already started to move, and most large companies have established goals to migrate to naturals by 2027.  Ful is uniquely positioned to capitalize on this demand growth given their clear performance advantages: vibrancy, resiliency and stability, solubility, no taste and 100% natural. Their technologies are fully patent protected and are approved for sale. The Ful team have already demonstrated a wide array of applications in food and beverages, pharma/nutraceuticals and foods service.